Birmingham

Targeted Social Value, Delivered and Evidenced in Practice

A live deployment demonstrating how Social Value can be targeted to real community need, coordinated across suppliers and delivered through local organisations—with measurable outcomes.

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DEFINING SOCIAL VALUE PRIORITY

Targeting Real Need at Community Level

Working with Birmingham City Council, a clear Social Value priority was established. This focus reflects where Social Value investment can deliver the greatest impact within the defined priority area. A key principle is that Social Value is most effective when targeted to specific communities and groups, rather than applied generically.

Digital Inclusion—Birmingham Priority Theme

Focused on elderly residents, NEET youth and communities with low English proficiency

Focused on three groups most affected within the city:

Elderly Residents

Older residents are more likely to experience barriers to digital access, confidence and support.

Young People (NEET)

Digital skills, content creation and pathways into employment

Low English Proficiency

Multi-language support and access to digital and public services

Neighbourhood-level targeting

Identifying Where Intervention Is Needed

Using Yeme’s Community Data Platform:

  • Three priority areas were identified
  • Based on consistent, comparable neighbourhood-level analysis
  • Using a structured set of indicator
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Each area reflects concentrated need linked to:

  • Digital exclusion
  • Low stakeholder density
  • Low economic participation
  • Limited access to service
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This ensures:

  • Interventions are place-specific
  • Delivery is proportionate and evidence-based

    Structuring the contribution

    From procurement into targeted funding

    Suppliers participating in the procurement process committed to Social Value contributions aligned with the defined priority. Typically between 1.5% and 2%, above the minimum requirement

    The lowest tender bids were also associated with the highest Social Value contributions

    This Indicates:
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    Contributions are not simply priced into contracts

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    Suppliers are engaging positively with the mode

    All contributions are pooled into Yeme Community Capital (YCC) a regulated community fund with custodial responsibility directed specifically to the confirmed target areas. Even small contributions are consolidated into meaningful, deployable funding

    DeliverY THROUGH

    Local Organisations and Structured Programmes

    Delivery is always local—through organisations that already have trusted relationships within the community.

    Local Anchor Organisations

    Community and Voluntary Sector Partners

    Structured Intervention Programmes

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    In Birmingham This Includes

    Youth digital marketing & enterprise pathway

    NEET participants engaged in structured cohorts trained in video production and digital content commissioned to document Social Value activity paid for verified outputs

    Digital inclusion support for elderly residents
    Multi-language digital access support for migrant communities

    Creating Real-World Outputs

    From Activity to Visible Impact

    Recorded

    Verified

    Attributed

    All activity is recorded, verified and attributed—creating a visible, growing record of Social Value delivery.

    This deployment is generating

    Video documentation of NEET programme activity
    Recordings of funded community initiatives
    Social media content produced by participants

    Reporting and Evidence

    From outputs to long-term system impact

    All activity is measured through a structured three-layer impact framework. This model ensures social Value is not just delivered — but tracked, evidenced and improved over time.

    Layer 1 — Recognised Social Value Outputs (TOMs-aligned)
    • participant engagement
    • digital skills development
    • paid work experience
    • structured activity logs
    Layer 2 — Place Performance Change
    • Improvements in digital participation
    • Increased stakeholder density
    • Improved access to services
    • Economic participation indicator
    Layer 3 — Long-Term System Outcomes
    • Reduced isolation
    • Improved employment outcomes
    • Reduced pressure on services

    Visibility across the system

    A shared View of All Activity

    All Social Value activity becomes visible across the target area—allowing multiple organisations to coordinate, avoid duplication and address gaps in delivery

    All activity is:

    Recorded on the platform

    Visible across the target area

    Attributable to contributors

    This enables:

    Coordination across multiple organisations

    Avoidance of duplication 

    Identification of gaps in delivery

    A live demonstration of how Social Value can move from policy and procurement into targeted, coordinated and visible real-world impact

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