About Yeme
Built from the ground up—starting in Bradford
A system shaped by real places, real constraints and a long-standing belief that communities already hold more potential than systems recognise.
Where it started
Understanding Overlooked Places
Yeme began in Bradford—a proud but challenged post-industrial city.
Working in urban design and architecture, we saw something that conventional systems often missed – strong communities, active local organisations, and cultural identity and energy.
But, these strengths were undervalued, poorly understood, fragmented across different systems
Insight
The Insight
A Focus on Underrepresented Communities
The work is grounded in a long-standing commitment underserved, underrepresented, and often overlooked communities.
The problem wasn’t absence — it was visibility and coordination
Across many places, we observed activity already happening, communities already supporting themselves, local organisations already delivering value but this activity was not measured, not connected, and not coordinated. This results in significant effort, with limited system-level impact.
From design to data
Community Data Platform
Building a new way to understand place. To address this, we began using data to better understand communities.This led to the development of a consistent, comparable place-based analysis system – the Community Data Platform (CDP). One of the first consistent frameworks for benchmarking how communities actually function
Place Insights
Maps community conditions at neighbourhood level
Walkable Cities
Identifies gaps in social infrastructure
Community Life
Tracks stakeholders, activity and local ecosystems
Social Fulfilment Score & Community Needs Summary
Tracks stakeholders, activity and local ecosystems
FROM INSIGHT TO System
The Yeme Approach
Yeme is built on a simple belief – it is easier to influence many local actors than to centrally redesign entire systems
Working with what already exists
Coordinating activites and delivery
Making visible and measurable changes
Connecting data, delivery, and outcomes
Over time, Yeme evolved from urban design practice and into a place-based data platform – a system that connects:
Understand
Objective, neighbourhood-level insight into community need (baseline, prioritisation, stakeholder mapping)
Align
Supplier contributions structured consistently
(typically structured at around ~1% of contract value)
Deliver
Through trusted local organisations and partners
(no parallel programmes)
Evidence
Through trusted local organisations and partners
(no parallel programmes)
What Makes This Different?
Yeme does:
Enabling existing organisations
Direct existing funding
Coordinating existing activity
Yeme does not:
Create parallel programs
Impose top-down solutions
Operate as a consultancy
Leadership and Network
The Yeme Team
Yeme is led by a team with experience across urban design and planning, data and analytics, community development, public sector delivery, digital platforms and systems. Supported by a growing network of delivery partners, local organisations, specialist advisors, institutional collaborators.
Amir Hussain
CEO
Azim Kidwai
Head of Yeme Community Capital
Ashley Dunseath
Head of Place Strategy
Kushal Saraiya
COO
Anand Paleja
CTO - AI/Data Architecture
Rovianne Santiago
Product and Innovation Lead
Kriti Nirmal
Data Analyst
Nikesh Posam
Senior Software Engineer
Kavita Rathod
Finance
Sandeep Roy
Graphic Design